Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands that philanthropy is essential to the institution and is involved in some way--either through giving or facilitating the gifts of others. This vision is gaining traction, but it is still nascent. While the culture of philanthropy is often viewed as just a nice thing to do, institutions that move beyond talking about this nebulous, feel-good concept and establish a thriving culture of philanthropy can dramatically improve their bottom lines. In this article, the author provides some advice on how to build a philanthropic culture from those actively working to get every member of their campus community on board.