Traditional colleges who have implemented distance education programs would benefit from using instructional design processes to develop their courses. Instructional design processes provide the framework for designing and delivering quality online learning programs in a highly-competitive educational market. Traditional college leaders play a pivotal role in the implementation of instructional design processes into their distance education course designs. Leaders must have a communicated and shared vision for their distance education programs and how instructional design processes can help the organization achieve that vision.Traditional college leaders must advocate and implement effective change processes that will ensure that instructional design processes will become part of the organization's culture.