Stanislas Dehaene has published a remarkable book on the neurons of reading. It is a comprehensive description of the main issues related to the "paradox of reading": how humans process linguistic information using the visual brain path while the brain has not evolved in the short period of time since the invention of writing. The article presents a powerful "neuronal recycling" hypothesis to explain the remarkable properties of our cultural neuroplasticity. Scientists and educators will find a trove of information and deep discussions regarding the universal challenge of teaching and learning to read.