Launched in 1985 at Arizona State University, the Hispanic Research Center's (HRC) efforts to promote Latino and Chicano art and issues have flourished in recent years. In 2004, the HRC hosted the Arizona International Latina/o Arts Festival in collaboration with the Mesa Southwest Museum. The HRC has also founded a mentoring institute for students and faculty aimed at boosting the number of students that pursue science, technology, engineering and mathematics fields overall, with a particular emphasis on underrepresented minorities. This article describes the various efforts made by HRC for the promotion of Latino art.