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Peer reviewed Peer reviewed
ERIC Number: EJ532098
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
How to Develop Advertising Concepts and Demystify the Creative Process.
Cotzias, Constantin G.
Journalism and Mass Communication Educator, v51 n2 p80-84 Sum 1996
Describes a technique that demystifies the creative process and teaches advertising students to understand that creativity is nothing more than taking something ordinary (a product) and looking at it from an extraordinary point of view (an ad). (SR)
Descriptors: Advertising, Class Activities, Concept Formation, Creative Activities, Creative Development, Higher Education
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A