Intended to assist in the development of instructional products that can be used without direction or assistance from the developer, this guide identifies and describes in a systematic yet flexible approach steps in the product development process. These steps, called phases, serve as chapter headings: Phase I--Clarifying the Need; Phase II--Creating the Prototype; Phase III--Critiquing the Product; Phase IV--Changing the Product; Phase V--Disseminating the Product. Checklists showing the options the developer has in deciding who will do what part of the master copy are included, and sample worksheets and charts are provided in the appendices. The techniques described have been field-tested and refined by the authors. (Author/JD)