Despite their apparent popularity among those seeking degrees and credentials, today's colleges and universities face several interrelated public criticisms and concerns. When these competing concerns about student success, productivity, cost, and educational effectiveness all collide at the campus level, they create an array of campus tensions for campus leaders, planners, institutional researchers, and student affairs administrators at all levels. This chapter describes how universities can use, and have used, systems of local data gathering to respond to these concerns with facts and evidence to better inform internal and external stakeholders, as well as to take corrective action. The author offers four practical steps that can be taken locally by the campus to alleviate these concerns: (1) avoid the paralysis of the grand plan; (2) start with an outcomes model or conceptual framework; (3) conduct an inventory of existing information; and (4) use the results for constructive organizational change. (Contains 3 figures and 1 table.)