The continuing growth of Australia's international education market is causing providers to consider moving from international business approaches to global strategies. This paper examines factors affecting a regional Australian educational provider's approach to the international student market, using Tropical North Queensland TAFE (TNQT) for this case study. TNQT is located in Cairns, Australia, and currently provides English Language Intensive Courses for Overseas Students, and Vocational Education and Training courses to international students of predominantly Asian nationalities. Evaluation of the industry's market, cost, environment and competitive factors are undertaken to examine the viability of a global strategy for TNQT. This analysis concludes that the significant effect of potential benefits of local alliances and strategies on this market for regional educational providers needs to be understood.