The headlines report that college tuition is rising rapidly and students are struggling to pay for college. Financial-aid issues have also been in the news lately, with questions about student debt particularly prominent. Non-tuition revenues are weak because of declining state appropriations, depleted endowments, and anemic annual giving. At the same time, institutional expenditures continue their upward spiral as health-care costs rise, demands on the financial-aid budget increase, new regulations demand compliance, and maintenance and facilities repairs can no longer be deferred. How should trustees think about the options available for tuition and financial aid in these difficult economic times? What questions should they be asking to guide their efforts to support the fiscal strength and educational quality of their institutions, at the same time assuring students and their families that college is affordable? This paper discusses nine points for boards to consider in keeping college affordable.