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ERIC Number: EJ357947
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Communication Effectiveness of Organizational Mission Statements.
Cochran, Daniel S.; David, Fred R.
Journal of Applied Communication Research, v14 n2 p108-18 Fall 1986
Indicates that mission statement developers in both corporate and university settings need to improve the readability and the tone of their written statements in order to maximize their organizational image. (NKA)
Descriptors: Communication Research, Mission Statements, Organizational Communication, Organizational Effectiveness, Readability, Technical Writing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A