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Peer reviewed Peer reviewed
ERIC Number: EJ365939
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Reinventing Corporate Communications.
Toth, Elizabeth L.; Trujillo, Nick
Public Relations Review, v13 n4 p42-53 Win 1987
Urges a "re-inventing" of corporate communications in today's organizations, and provides information about how corporations can change in new and positive ways during the current "information age." Discusses specific public relations and organizational communication concepts essential for a comprehensive understanding of corporate communications and for a productive line of corporate communications research. (MM)
Descriptors: Communication Research, Employer Employee Relationship, Information Systems, Language Usage, Management Systems, Mass Media, Organizational Change, Organizational Communication, Organizations (Groups), Public Relations, Technological Advancement
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A