An historical study of the theories and attitudes pertaining to the social responsibilities of corporations in the free enterprise system was done so that these theories could be compared to operant attitudes toward the free enterprise system. Two simultaneous studies were carried out. The first one used visual representations of media opinions concerning business enterprise. The second set of opinions was derived from pre-journalism majors who served as respondents. The major findings were that the pre-journalism students saw business more as a manipulative game than as an inflexible monolithic institution, and they felt that the flaw in the business system revolved around corporate social responsibility. Although pre-journalism students fell into widely divergent groups, they did not represent extremes for or against business or business techniques, and were generally disinterested in business and the economy, except for the area of social responsibility. Their attitudes reflected traditional rather than innovative viewpoints toward the business press and toward business ethics in particular. (Author/RB)