Over the past year, a number of journals have reprised many of the questions plaguing higher education--providing a full year's worth of sleepless nights. While each of these issues justifies considerable dialogue and attention, the one issue on which parents, students, the public, and educators can agree is the importance--and the challenge--of student success. Whether the concerns are about the future of an individual student, the nation's competitiveness, or the health and security of the world's people, the underlying issue is the challenge of making students' college experience successful. Success requires encouragement and nurturing every step of the way--from well-qualified, credentialed K-12 teachers to professors who recognize what it takes to reach today's student and to tap into his or her creative or scholarly potential. In this article, the author argues that a renewed focus on student success could help reinvigorate the public's appreciation of higher education as a place to grow, to dream, to be creative, to think--a place of opportunity. (Contains 9 notes.)