ERIC Number: EJ407410
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Momentum--"Evaluating Your Marketing Program: Measuring and Tracking Techniques."
Meservey, Lynne D.
Child Care Information Exchange, n71 p23-24 Feb 1990
Suggests 10 tracking techniques for evaluating marketing performance. Techniques involve utilization rate, inquiry and source of inquiry tracking, appointment and interview tracking, enrollment conversion, cost per inquiry and per enrollment, retention rate, survey results, and "mystery shopper." (RJC)
Descriptors: Day Care, Day Care Centers, Evaluation Methods, Marketing, Measurement Techniques, Program Evaluation
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
