This qualitative case study explored the Student Consumerism phenomenon as displayed by post-secondary students as perceived by their instructors. Because it was not entirely understood how post-secondary instructors react to the manifestations that occur due to Student Consumerism style of behaviors, this study examined the phenomenon from that perspective. The researcher used purposeful sampling to find five college faculty members to participate in lightly guided, semi-structured interviews. The focus was to allow each of the five faculty participants to engage in a self-reflective account of their experiences in relation to the phenomenon of Student Consumerism. Student Consumerism is a collection of different types of beliefs and behaviors such as the belief that all factors of a student's educational endeavors are negotiable such as grades, timelines, and expectations. Lack of personal responsibility is also a major tenet of the Student Consumerism phenomenon. It was also determined that the phenomenon is almost exclusively displayed by students in the Gen Y demographic. The main reaction to the behavior from college faculty is fear and obsequiousness to the requests and demands of the students. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]