Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The first was to determine the extent to which family communication affected the influence of parents on participants' green purchase behaviors. The second was to assess, through application of the theory of consumer socialization, the impact of socialization agents on green purchases. Findings showed that students reported more parental influence when their parents communicated more frequently with them regarding specific green behaviors such as buying green products and recycling. The findings also supported the theory of consumer socialization in understanding green purchase behaviors. The three socialization agents identified as influencing such behaviors were family/parents, school, and peers.