While important goals of the Civil Rights Movement were fulfilled with the election of Barack Obama, ongoing demands to build a just and inclusive multiracial society require that one constantly looks for new ways to extend the discussion of difference. The goal of this article is to present a project designed for students in intercultural communication classes at a midsize, regional university. In the project, undergraduate students are DNA tested for their genetic ancestry, and that information is used as a springboard for discussion of their racial backgrounds and the social construction of race. This presentation outlines the process for project development, discusses major themes for reflection, and makes suggestions for potential project directors.