The objectives of this study were to determine: the differences among three positional levels within a large publicly-supported organization toward perception of the norms of the organization; the influence that certain personal and environmental factors have on this perception; and the nature of the reactions to organizational norms which may be relevant in a performance evaluation system for the organization. The population comprised 384 Virginia Cooperative Extension Service personnel who answered a self-administered questionnaire. The null hypothesis of no difference among the county, district, and state levels on how they perceive the norms of the organization was rejected. As individuals advanced upward in the hierarchy of the organization there was a tendency for them to have higher agreement regarding the norms of the organization. Sex, tenure, position, and field of undergraduate study appeared to have the greatest influence on the perception of importance regarding the organizational norms. Rurality of county and formal education were found not to be significantly associated with conformity norms. Certain performance traits were rated extremely low indicating their undesirability as performance measurement items. The major area on intelligence was found to contain much ambiguity for the respondents. (Author/NL)