ERIC Number: ED476837
Record Type: Non-Journal
Publication Date: 2002
Pages: 154
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Entrepreneurial Role of the Community College President: Opportunities and Challenges.
Rankin, Richard R.
This paper aims to provide an examination of the entrepreneurial role of the community college president as well as the opportunities and challenges associated with that role. The author examines the literature, and presents case studies of four community colleges in Virginia. The 23 Virginia community colleges are located on 40 campuses and have an enrollment of 224,000 students in credit classes. Almost 30% of students are enrolled in occupational/technical programs. The case studies provide examples of how community colleges in the Virginia system conduct economic development programs and how some presidents demonstrate an entrepreneurial spirit. The four community colleges are Tidewater, Paul D. Camp, Southside, and Southwest. They were chosen because they represent a good cross section of the state, but not because they necessarily have entrepreneurial presidents. The author argues that the community college president, like any business entrepreneur, must establish an effective marketing plan for the college, particularly in light of the recent changes in funding for community colleges. Being closely identified with the local community can be the college's competitive edge in seeking grants and contracts. The study includes interviews with college presidents and directors of workforce development. (Contains 102 references.) (NB)
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia
Grant or Contract Numbers: N/A