Peer reviewedERIC Number: EJ564770
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0022-0078
EISSN: N/A
Comparing Alternative Question Forms for Assessing Consumer Concerns.
Herrmann, Robert O.; Sterngold, Arthur; Warland, Rex H.
Journal of Consumer Affairs, v32 n1 p13-29 Sum 1998
Three forms of consumer questionnaires were compared:(1) asking how concerned people are about an issue; (2) using concern filters; and (3) using awareness filters. The forms with filters (2 and 3) produced lower percentages of "very concerned" and higher percentages of "unaware" responses. Awareness filters improved the correlation between expressed concern and information use. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
