The Representation of Leisure in Corporate Publicity Material: The Case of a Finnish Pine Construction Company.

Yli-Jokipii, Hilkka M.

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Peer reviewed

ERIC Number: EJ573249

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1057-2252

EISSN: N/A

The Representation of Leisure in Corporate Publicity Material: The Case of a Finnish Pine Construction Company.

Yli-Jokipii, Hilkka M.

Technical Communication Quarterly, v7 n3 p259-70 Sum 1998

States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)

Descriptors: Advertising, Audience Awareness, Cultural Context, Foreign Countries, Media Research, Organizational Communication, Semiotics, Videotape Cassettes

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Finland

Grant or Contract Numbers: N/A

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