This case study is set in a remote rural area of China--the Tianshui area of Gansu Province. It examines a strategy involving the use of Video Compact Discs (VCDs) to enhance primary education in these areas. Firstly, the challenging context of Tianshui area is described. Secondly, strategies for promoting rural education using VCDs and the initial successful experiences of the project are discussed. Finally, the challenges and issues of concerns are highlighted.