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Peer reviewed Peer reviewed
ERIC Number: EJ396473
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Application of Behavioral Techniques to Business Communication Instruction.
Bowman, Joel P.; And Others
Journal of Business Communication, v26 n4 p323-36 Fall 1989
Discusses advantages and disadvantages of several common methodologies for teaching writing. Suggests that the techniques of behavior analysis offer the best hope for developing instructional methodologies that will provide the best results for both writing students and teachers. Reports on a pilot study that supports this suggestion. (MM)
Descriptors: Behavioral Science Research, Business Communication, Communication Research, Instructional Effectiveness, Teaching Methods, Writing Instruction
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A