In this paper, departments are urged to consider implementing the type of changes proposed in Beyond Crossroads in College Algebra. The author of this paper is chair of the Curriculum Renewal Across the First Two Years (CRAFTY) Committee of the Mathematical Association of America. The committee has members from two-year colleges, four-year colleges, and research universities. CRAFTY recently organized 11 workshops, each bringing together representatives from partner disciplines to explore the mathematical needs of students in their discipline. The recommendations from the various disciplines were remarkably consistent and lead to College Algebra Guidelines that provide a vision of what all students enrolled in College Algebra should experience. The Guidelines contain specific recommendations concerning topics in functions, equations and data analysis that need to be contained in the course. They also address appropriate pedagogical and assessment practices. These are at a more specific level than Beyond Crossroads. However, there is a very strong correlation between the College Algebra Guidelines and the Basic Principles of Beyond Crossroads. College Algebra indeed provides an important place to begin the implementation proposed in Beyond Crossroads.