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ERIC Number: EJ305071
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Aesthetic and Utilitarian Qualities of Clothing: Use of a Multidimensional Clothing Value Model.
Morganosky, Michelle
Home Economics Research Journal, v13 n1 p12-20 Sep 1984
This study investigated consumers' valuation of clothing on the basis of aesthetic and utilitarian qualities. Findings indicated that subjects were willing to pay the most for high aesthetic items regardless of utility and the least for low aesthetic, low utility items. (JB)
Descriptors: Aesthetic Values, Clothing, Consumer Economics, Design Preferences, Evaluation Criteria, Fashion Industry, Home Economics Education
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A