ERIC Number: EJ734689
Record Type: Journal
Publication Date: 2006-Feb
Pages: 16
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0096-3445
EISSN: N/A
Perceptual Encoding Efficiency in Visual Search
Rauschenberger, Robert; Yantis, Steven
Journal of Experimental Psychology: General, v135 n1 p116-131 Feb 2006
The authors present 10 experiments that challenge some central assumptions of the dominant theories of visual search. Their results reveal that the complexity (or redundancy) of nontarget items is a crucial but overlooked determinant of search efficiency. The authors offer a new theoretical outline that emphasizes the importance of nontarget encoding efficiency, and they test this proposal using dot pattern stimuli adapted from W. R. Garner and D. E. Clement (1963). The results provide converging support for the importance of nontarget encoding efficiency in accounting for visual search performance.
Descriptors: Cognitive Processes, Visual Acuity, Visual Stimuli, Visual Perception, Perceptual Development, Hypothesis Testing, Bayesian Statistics, Coding, Eye Movements
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A