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Peer reviewed Peer reviewed
ERIC Number: EJ511606
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Three Sales Letter Themes: Taste It, Try It, Touch It.
Bayless, Marsha L.; And Others
Bulletin of the Association for Business Communication, v57 n3 p6-8 Sep 1994
Describes three approaches to writing a persuasive sales letter that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. Describes preassignment activities, the assignment, and student reaction to the activities. (SR)
Descriptors: Business Administration, Class Activities, Higher Education, Letters (Correspondence), Persuasive Discourse, Salesmanship, Student Reaction, Writing Assignments
Publication Type: Guides - Classroom - Teacher; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A