The forms and concepts of cinema and television are examined in order to shed light upon the techniques of communicating ideas and achieving psychological effects on film. Part I of the book focuses upon basic cinematic and television concepts, including matters such as the language and grammar of cinematography, the syntax of editing, the punctuation of sound, videotaping, animation and special effects. Part II deals with the dramatic film, discussing dramatic structure, character development, the adaptation of novels and stage plays for film, and action, comedy and musical films. In the third major section the author treats the persuasive arts--documentaries, propaganda films, and television commercials among them. Finally, educational and research forms are covered in Part IV, with individual chapters on teaching with films, teaching by television, the teaching effectiveness of film and television, and science and cinema-television. (Author/PB)