The novel "Loving Pedro Infante" by Chicana writer Denise Chavez provides an insightful transcultural feminist critique of Golden Age Mexican cinema culture through a careful examination of gender roles. In the novel, the reception of Pedro Infante's films by spectators bridges generations and national spaces and leads to the formation of a transnational border feminism by the female protagonist. This essay advances the fields of Chicano culture and feminist and literary studies by dialoguing with Mexican film studies, history, and popular culture and by setting U.S.-Mexican borderland studies in an international frame of reference.