This article portrays the formation of a new problem area within Swedish educational policy in the 1960s, namely the need of scientific manpower and the demands to entice more individuals into studies in science and technology. As a consequence school science was given the mission to be interesting, fun and to change young people's attitudes towards these subjects. In the 1970s and 1980s many initiatives were taken to increase the numbers of applicants at high school and university levels, both within curricular frames and out-of-school activities such as science clubs. Through an approach inspired by governmentality studies, I describe the strategies deployed to remedy the problem as rationalities of liberal governmentality. The actions taken were executed in a way to make school children choose science or technology out of their free will. It was an exercise of power that was not meant to restrain but instead to enable action.