This article presents an interview with Joel McIntosh, the publisher at Prufrock Press, whose publications reach more than 50,000 individuals and libraries. McIntosh started Prufrock in 1988 with a vision of making a powerful difference in the lives of gifted and talented children by striving to provide quality materials and cutting-edge research that meets the unique and ever-changing needs of this population. He is a tireless advocate for gifted education through his publishing efforts and his support of the nation's gifted organizations. For many years, he acted as the publisher of the "Journal for the Education of the Gifted," the "Journal of Advanced Academics" ("JOAA"), and "Gifted Child Today." A former high school English teacher, McIntosh received his master's degree in gifted education from Baylor University. There, he acted as project director for Project Mustard Seed, a joint effort of Baylor's School of Education and Texas A&M University funded through the Jacob K. Javits Gifted and Talented Students Education Act. In 2008, he received the National Association for Gifted Children's President's Award. In this interview, McIntosh talks about gifted education and the history of "JOAA."