This article reports on students' perspectives of an in-school promotional intervention aimed at challenging traditional methods of teaching science in schools in an effort to inspire interest in school science and increase enrolments. First, the context for the research is discussed before briefly describing the intervention strategy employed and finally, exploring the potential of this innovative pedagogy as a vehicle for addressing participation in science at the classroom level. It is argued that participation depends on engagement with a subject, and the author posits that providing innovative, motivating and fun approaches to learning within the classroom that interest and engage pupils will lead to better connections with school science and to science in society. This article gives some insights into the use of a chemical magic show through the qualitatively different views and attitudes towards the chemical magic show of a sample of Irish students (n = 328). Implications for participation and inclusive and motivational classroom pedagogy are discussed. (Contains 10 notes.)