Determining priority importance is a matter of concerns among the organization to improve their performance. One of the important aspects that should be considered by the organization is management of human resources, comprising of members who have their own family life. In this paper, we deliver a new perspective for organization to provide priority importance for their members with respect to family matters in order to inculcate the sense of belonging in the organization. To be effective in considering family matters in the organizational policy making, closer look of family characteristics are required. The idea of translating several family characteristics as quality variables and applying the quality function deployment (QFD) method to these variables could present a new way of improving the decision making in the organization by considering the process of decision in the family. Quality function deployment for family (QFDF) produces a friendly interpretation of a highly complex and intangible matters around family life; thus, making the assessment of a family easier. QFD is applied on the data gathered from a questionnaire survey based on 1,213 families in West Malaysia, Malaysia. Twelve variables are identified as voice of family, where seven of them are found to have the highest priority of importance. These variables could also be translated into quality variables in the context of organization, the strategy of improvement for the family could be interpreted as strategy for improvement in the organization. Furthermore, the results of this study provide suggestion to improve actions for managing human resource. In the discussion, three most high ranked variables from both perspectives of family and organization are considered.