A mixed analysis of the perceived characteristics of effective college faculty members was conducted through surveying 615 students, predominantly Hispanic, enrolled in courses at two southwest Hispanic-serving universities. Beliefs were identified that led to 29 prevailing themes: Knowledgeable; Understanding; Communication; Teaches Well; Caring; Organised; Flexibility; Positive Attitude; Patience; Experience in the Classroom; Fair; Helping; Respectful; Open-minded; Builds Relationships; Passion for the Job; Service; Makes Learning Interesting; Uses Different Modalities; Fun; Motivating; Intelligent; Involving Students; Being Available; Friendly; Connects with the Real World; Listening; Creativity; and Challenges Student. Of these themes, knowledgeable, Understanding, Communication and Teaches Well received the highest endorsements and are congruent with student evaluations that are components of promotion and tenure decisions. (Contains 5 tables.)