Universities, like students, differ in their ability to learn and to recreate themselves. In this article, I present a 3-part model of institutional creative change for assessing universities as learning organizations that can move creatively into the future. The first part, prerequisites, deals with actual ability to change creatively and belief in the university's ability to change creatively. The second, main part deals with the institution's desire to change creatively, its desire to appear to change creatively, and its perceived actual or potential creative quality. The last part of the model deals with mediating variables: legitimacy of the creative-change agent, credibility of the creative-change agent, ownership of creative change, rate of creative change, and cultural compatibility of creative change.