In this article, the author describes her experience with networking on Facebook and discusses some important challenges and opportunities for business communication students. Facebook requires and enhances strong writing and interpersonal communication skills and it requires something new--a kind of literacy that students and teachers alike are still learning. What it offers is also something new--access to an entire world of networking and relationship building and the chance for a small town kid to rub shoulders with big city movers and shakers. Here, the author points out that social networking is not merely a way to waste time, but if used wisely it is a means of self-representation and self-promotion. And it is the communication teachers' responsibility to show their students how.