Some people learn better through viewing and listening, and some people simply do not like to read. In this society, there seems to be a move away from text, or, at least text as people have defined in the past. Moreover, mobile devices such as laptops, PDAs, and cell phones make video and audio incredibly easy to imbibe. So how do libraries compete for attention in this environment? In this article, the author provides several strategies on how libraries can take their online presence to the next level with audio and video. (Contains 15 online resources.)