Although nowadays there are mythbusting teams ready to empirically confirm or deny advertising claims that may seem too good to be true, it is often economically prohibitive to perform the kinds of experiments that are called for. It is therefore sometimes more sensible and efficacious to perform a thought experiment instead, especially if the physics is relatively elementary. Motivated by an advertising scenario in which a luxury sports sedan races against a similar car falling under the influence of gravity, a calculation using undergraduate physics and calculus is performed to theoretically predict the outcome. The basic question this paper attempts to answer is: can a driven car, starting from rest, outrace an identical free-falling car over the same distance? (Contains 2 tables and 6 figures.)