A preliminary survey was conducted analyzing the perceived educational needs of 67 top managers, 131 systems managers, and 194 technicians employed by 89 member companies of the National Cable Television Association. Results for all respondents included: educational background; current or contemplated educational activities; their perception of company policy on employee educational activities; and their preferences as to which course titles or topics would be helpful in the performance of their work. While the managers tended to stress the need for technical skill courses by subordinates, subordinates stressed the need for human psychology courses by superiors. All the cable companies surveyed had positive attitudes toward continuing education. Only one half of the companies, however, had financial assistance plans, and only one half of the respondents were aware of their company's policies on this matter. (The companies that participated in this study are listed in the appendix.) (Author/PT)