The Enron scandal has been described as "the corporate scandal of the century." Books have been written about it, its full-length documentary film was nominated for an Academy Award, it appears as an ethical case study in nearly every college business law textbook written since 2002, and for five years running, it has captivated the press and fascinated the public. This article suggests a teaching strategy that provides business law faculty with ideas and tools on how to maximize student learning about the law and its relationship to business practices using the Enron scandal as "The Ultimate B-Law Case Study." The author discusses how the Enron case study fits in an introductory business law curriculum. She also discusses how to use Enron to teach (1) the ethical environment of business; (2) the impact of government regulation; and (3) corporate criminal and civil liability. (Contains 39 footnotes.)