Making ethics relevant to students in a business communications course continues to be a challenge. Classroom practitioners have long noted the difficulties in surmounting the contradictions students sense in business ethics instruction. Furthermore, students often perceive ethics to be largely irrelevant to the skills necessary for success in business. This article describes exercises the author has used to address some of the problems in teaching ethics in the business communications course. The author discusses approaches suggested in the literature that correspond with his own experiences in integrating ethics into a business communications course and describes two exercises that have been successful in motivating students to think critically about ethical choices in business communication and to view such choices as critically important to their future careers.