Peer reviewedERIC Number: EJ388659
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Aristotle and the Ethics of Business Communication.
Kallendorf, Craig; Kallendorf, Carol
Journal of Business and Technical Communication, v3 n1 p54-69 Jan 1989
Analyzes business communication to generate an approach to ethics based in the rhetorical process of corporate life. Extends the Aristotelian paradigm for ethical communication to the rhetoric of business by studying the role of language in creating and disseminating values. Demonstrates the model with two case studies. (MM)
Descriptors: Business Communication, Case Studies, Ethics, Language Role, Models, Persuasive Discourse
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
