After a tragic event, suicide, or violent act of revenge that occurs as a result of frequent bullying, the public is outraged at school employees who they think did nothing to prevent it. The public asks the obvious questions: How come nobody cared enough to do something to stop it? How could the staff be so heartless and callous? Where were the administrators? Current research and common sense show that schools need to be places that are physically, emotionally, and psychologically safe for students to learn to their fullest potential. Given these criteria, one would surmise that preventing bullying would be paramount on any principal's list of priorities. Unfortunately, this is often not the case. In this article, the author argues that principals must take the lead in creating an atmosphere where bullying prevention is a school and community goal. He presents essential elements for getting one's school community motivated to work together to address bullying.