A study was conducted to examine the application of quality standards developed by the International Standards Organization (ISO) to colleges in England and Wales. The British Standards Institution (BSI) has applied these standards to service industries, thus providing a framework for case studies in colleges. Six colleges in England and Wales analyzed their curriculum, management, and marketing and then prepared 3-year development plans that were consistent with the international standards. The following conclusions were reached about the application of quality standards to colleges: (1) quality standards are most appropriate to those learning situations where "fitness for purpose" is the goal, including vocational and professional study; and (2) it is critical to measure the process in terms of the purpose of the instruction, for which a computer system using competency-based objectives is required. Contains 10 references. (Author/KM)