The purpose of this quantitative research study was to evaluate and determine if significant associations and linear correlations exist between reader socio-demographics, levels of trust and affinity in online citizen writer news story article content, brand loyalty, and acuity in newspaper organizations transitioning from print to online in a heterogeneous population. Descriptive and inferential statistics for dependent and independent variables were analyzed through t tests, Pearson r correlation coefficients, cross tabulation, Pearson Chi-Square, analysis of variance (ANOVA), multivariate analysis of variance (MANOVA), and factor analysis. Data results showed significant relationships for each of the five hypotheses between variables of readers' socio-demographics and level of trust, socio-demographics and acuity, readers' level of trust and level of desire, readers' news brand loyalty and engagement, and readers' engagement and types of online news article content. A post evaluation of observed multivariate associations was conducted through a multivariate analysis of variance (MANOVA) and factor analysis. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]