Mass Audubon recognized that climate change was significantly impacting bird species distribution and seasonality. Unsure of how and when to engage visitors to their network of wildlife sanctuaries on the topic of climate change, its educators turned to the National Network of Ocean and Climate Change Interpreters' Study Circle (NNOCCI). Through participation in NNOCCI, with its focus on strategic framing, staff increased their confidence and abilities to communicate with their visitors about climate change and its impact on the varied habitats and wildlife in Mass Audubon's care. Educators from across the state customized their climate change programming for each unique site, including the creation of new program models that empowered visitors to collaborate with site staff to take individual and community-based action related to climate change adaptation.