U.S. agriculture has built its reputation on the best agricultural education system in the world. However, its greatness only provides a solid foundation on which to build an even better future. Some things that must be done to meet the challenge of the future are the following: (1) change the stereotypes of what farming is; vocational agriculture is not just for growing things on the farm--it is for the entire process of developing and delivering food and goods to the consumer; (2) refine the image that the public has of the farmer and elevate the farmer's self-image; (3) require courses on food production and food economy for all students, at high school or junior college levels; and (4) recruit city students into agricultural education, because the field of agriculture will reach far beyond its traditional boundaries--for example, into bioengineering. Meeting the challenge to improve and expand the image of vocational agriculture will enable agricultural educators to participate in the exciting field of food production in the future. (KC)