The purpose of this dissertation is to make sense of two sets of reactions. On the one hand, Americans can barely lift a finger to help threatened and endangered species while on the other, they routinely come to the aid of human victims of disaster. I argue that in contrast to cases of human tragedy, for the biodiversity crisis conservationists are faced not only with the familiar yet arduous task of motivating the American public to care for living other-than-humans, but they are also saddled with having to overcome the Motivation Problem of Future Ethics. The Motivation Problem consists in eliminating or bridging a motivational gap that lies between knowledge of the effects of our actions on future generations and action taken based upon such knowledge. The gap exists because motives that typically move people to action are either ineffective or unavailable. What is more, the gap influences not only our ability to care for future humans, but it affects our ability to care for future other-than-humans as well. Biodiversity loss is in fact a subset of the problem of future generations, an identification hitherto little appreciated. I argue that conservationists can overcome the motivational gap not by appealing directly to the value of species or biodiversity, both of which are temporally distant, abstract and general moral patients, but indirectly, by focusing on the concrete and particular lives of extant and near future moral patients. By applying techniques that have been developed to overcome the Motivation Problem as it pertains to distant future human generations, conservationists have additional resources to draw upon in their efforts to motivate American citizens to preserve biodiversity. This dissertation's contribution to the fields of environmental philosophy and conservation biology is both theoretical and practical. It is theoretically significant to elucidate the nature of moral failure for biodiversity conservation. In terms of broader impacts, identifying the basis of moral failure for biodiversity conservation allows me to assess educational campaigns and environmental policy, and to suggest solutions for bridging the motivational gap. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]