In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Collegiate Athletic Association, 2009). At the Division I level intercollegiate athletics is big business, and it is becoming more so among Division II, III, and National Association of Intercollegiate Athletics (NAIA) programs. In this environment, the most effective and successful leaders understand the importance of acquiring, analyzing, and using financial information to make informed decisions. This chapter introduces the public sources of financial data on intercollegiate athletics and describes the budgeting process for effective decision making. (Contains 1 figure and 1 table.)