Attempts to imagine the future of education often emphasize new technologies--ubiquitous computing devices, flexible classroom designs, and innovative visual displays. But the most dramatic factor shaping the future of higher education is something that people cannot actually touch or see: "big data and analytics." Learning analytics is still in the early stages of implementation and experimentation. Numerous questions exist around how analytics relates to existing organizational systems. Undoubtedly, analytics and big data have a significant role to play in the future of higher education. The growing role of analysis techniques and technologies in government and business sectors affirms this trend. In education the value of analytics and big data can be found in: (1) their role in guiding reform activities in higher education; and (2) how they can assist educators in improving teaching and learning. Learning analytics is essential for penetrating the fog that has settled over much of higher education. Educators, students, and administrators need a foundation on which to enact change. For educators, the availability of real-time insight into the performance of learners--including students who are at-risk--can be a significant help in the planning of teaching activities. For students, receiving information about their performance in relation to their peers or about their progress in relation to their personal goals can be motivating and encouraging. Finally, administrators and decision-makers are today confronted with tremendous uncertainty in the face of budget cuts and global competition in higher education. Learning analytics can penetrate the fog of uncertainty around how to allocate resources, develop competitive advantages, and most important, improve the quality and value of the learning experience. (Contains 1 table, 1 figure, and 19 notes.)